On this episode of the Pharmacy View podcast, our guest is Pharmacist Joe Zhou, founder of myMedKit, prescription medication delivery app. MyMedKit seeks to make it easier for customers to obtain their prescriptions while driving their loyalty to a particular pharmacy. This works by ignoring the discount model that most pharmacies use and encourage the customer through convenience and quality service.
Joe shares his insights into the world of pharmacy and why he saw the need for myMedKit in the first place. Recognizing that most customers had no interest in their pharmacy, but only wanted to get their prescriptions on time, Joe saw an opportunity to increase the customer base and profit line for pharmacies. myMedKit keeps the same customers coming back because of the ease of access, which in turn generates more business for each pharmacy than they would have otherwise.
He recognizes that anything that will save people time and offer them the convenience factor will almost always win out. Providing this service at your pharmacy drives loyalty and sales. Joe does warn that it must make commercial sense to the pharmacy. In the future, Joe sees this model operating at all pharmacies. Why would you not want your prescriptions brought to your door?
Topics Covered:
● myMedKit as a solution to driving pharmacy customer loyalty.
● How to generate loyalty with your existing customers.
● Where myMedKit’s offices are located.
● How myMedKit works with pharmacies to deliver medications.
● You need foot traffic or your business model fails.
● Customers don’t pay that much attention to the business model.
Key Quotes:
● “There are a lot of people on only one medication—how do you make them loyal to your pharmacy?” (3:30)
● “Ultimately the goal is to sell more scripts.” (5:50)
● “At the end of the day, it’s all about the patient.” (10:01)
● “When you have a business model built on discounting, you don’t build loyalty.” (11:20)
● “This needs to make commercial sense to the pharmacy.” (16:15)
● “Anything that helps people save time is a winner.” (18:20)
● “We are working with pharmacies that we know we can add value to.” (24:45)
● “I feel for the little guy, I really do.” (25:40)
Connect with Joe:
● https://mymedkit.com.au/
● https://www.linkedin.com/in/joe-zhou-85674056/
● Email joe@pockethealth.co
